“Olive oil has been my first hair care. I grew up making oil baths for my hair, I am
Mediterranean. In my kitchen, I also infuse thyme or laurel. Once the infused water cools down, I vaporize my head with it after showering to purify my scalp. When I requested integrating broccoli oil to the formula of “Le Concentré”, the lab director smiled. Broccoli oil mimics the effects of silicone. We both knew it, nevertheless, “Le Concentré” is the first beauty product that uses broccoli oil in its composition. Knowing that this vegetable oil with natural virtues coats the
hair without suffocating it and without damaging it in the long term like silicone does, why is it not exploited by the beauty industry? I asked. Her reply was simple: Broccoli seed oil wouldn't be attractive and exotic enough in terms of image.”